Two-Channel Acquisition (Ads + Partnerships)
Today we install: Two-Channel Acquisition.
We do this with standards, not vibes.
Because standards scale.
What This Does
- Ads give controllable volume
- Partnerships borrow trust and improve lead quality
- Two channels prevent panic when one dips
This is not theory. This is a lever.
How It Works
Mechanism:
- Remove friction.
- Create a clear next step.
- Measure the conversion.
- Keep what works.
Script to Use
Use this line today:
“Perfect. I can do [Option A] or [Option B]. Which works?”
Deliver it calm. Then stop talking.
Today's Mission
- Launch or confirm 1 ad campaign: Book a Trial
- Send 10 partnership outreaches
- Tag every lead by source
- Report leads by source today
Proof to Submit
- Screenshot ad campaign or settings
- Screenshot 10 outreaches sent
- Screenshot lead source tags in pipeline
- Today’s scoreboard line items
Command Close
Execute today’s mission.
Submit proof.
Update the scoreboard.
Commanders execute.