The Academy Launch Kit
The whole Academy Model, taught lesson by lesson: the two broken categories, the one floor, all eight revenue streams with worked examples and worksheets, the illustrative P&L explained line by line, breakeven and cash flow you can fill in yourself, WISE, the ten launch steps expanded into a step-by-step playbook, and the first 90 days. 39 lessons with diagrams, charts and photos. Business Academy Volume I is included in your library.
The Academy Launch Kit is the front door to The Academy Model for leaders who run a business already or have the capital to start one. It is not a martial arts course and it does not teach you to swing a light sword. It teaches the business, at a pace anyone can follow: why the traditional martial arts school and the entertainment venue are both structurally broken, how the model runs the recurring revenue of one and the per-event economics of the other on a city rec center floor, each of the eight revenue streams with the numbers behind it and a worksheet for your own numbers, the illustrative mature-operation P&L read line by line with an honest Year 1 ramp, breakeven and cash flow explained in plain words, the six capital-efficiency levers, WISE (the operating system that runs the training so you never have to be the expert), and the ten-step Academy Launch Checklist expanded into ten practical lessons with checklists, tracking tables and calendars. It closes with the first 90 days week by week, the numbers to watch, and what goes wrong and what to do. Every money figure is labeled and carries the earnings disclaimer. Business Academy Volume I is included with the kit as a separate course in your library.
$197
Log in to enroll
Start Here
Locked
How to Use This Kit
The Story of One Floor: Virginia Beach 2015 to Norwich 2026
The Two Broken Categories and the Third Way
Locked
Why Most Martial Arts Schools Stay Small
Why Venues Make Money and Almost Nobody Can Build One
The Academy Model on One Page
The 36-Square-Foot Floor: What You Actually Need
The Eight Revenue Streams, One at a Time
Locked
Stream 1, Academy Tuition: the Bedrock
Stream 2, The Saber Tag League: Seasons and Rankings
Stream 3, The $25 Day Pass: the Demand Engine
The Conversion Bridge: Four Steps From Walk-In to Member
Stream 4, Private Lessons
Stream 5, Birthday Parties and Events
Stream 6, Sponsors: Three Slots, Three Tiers
Stream 7, Pro-Shop and Merchandise
Stream 8, Rank Test Fees, and Why Eight Streams Compound
The Money: Reading and Building Your Own Numbers
Locked
Gross, Net, Margin: the Three Words
The Illustrative P&L, Line by Line
Year 1 vs Mature Operation: the Ramp
Breakeven: How Many Students Pay the Bills
Cash Flow and Runway
The Six Capital-Efficiency Levers
WISE, the Operating System, and the System vs You
Locked
WISE Train: Master-Coached Form Review
WISE Wellness and WISE Compete
WISE Curriculum: the 12 Volumes and the Platform
The System vs You: the Operator's Week
Your Launch, Step by Step
Locked
Step 1, Secure the Floor: the Rec Center Conversation
Step 2, Confirm Your Schedule
Step 3, Stand Up Your Systems Layer
Step 4, Order the Equipment Kit
Step 5, Announce and Run Your First Day Pass
Step 6, Run the Conversion Bridge on Every Walk-In
Step 7, Open Academy Enrollment
Step 8, Layer In Privates and Parties
Step 9, Plan Your First League Season
Step 10, Fill the Sponsor Slots
Staying Alive: the First 90 Days, the Numbers to Watch, and What Comes Next
Locked
The First 90 Days, Week by Week
The Numbers to Watch Every Week
What Goes Wrong and What to Do
The Ladder: Every Step, Priced, Credit-Forward